I sat down the other day with John Riley, former Emergency Management Director for the City of Tullahoma. My main concern was recruitment. After yet another scolding for the state of affairs and the, shall we say "distance" between the Tri-County area and the Heart of Tennessee Chapter in Murphreesboro, he agreed to help me. Basically, he said that many local organizations had already abandoned the Red Cross and had begun disaster aide organizations and partnerships on their own terms. A few Baptist churches in Franklin County, for example, had organized themselves. "We don't like the way we've been treated by your people in Murphreesboro. And now a lot of people here don't feel they need the Red Cross. We can do it ourselves. So why should we help you?"
I had several counters but began with this: "I know there's a tradition of pride and self-reliance around here, and I think people taking initiatives like this are good. Taking steps to help people is good. But people know the Red Cross. All over the world, we're the first organization they think of when they need help. We're not going to turn them away and say 'Sorry, you need to go down to Winchester to the Baptist Church'. That's the first thing."
"Secondly," I said "it's not about helping me. I have a roof over my head. It's about helping your neighbors, here in middle Tennessee, and elsewhere. If there's another Katrina, this town will be taking in two to three hundred evacuees from the Gulf States. They're coming to Tullahoma, John. Should they be denied our help? Because FEMA won't agree to house them at the First Baptist Church of Winchester. They'll be housed at the National Guard Armory and the only people allowed through that gate will be Red Cross staff. Why? Because we've been doing this for a long time and they know who we are. It's not so much that we need your help, John. The people we're trying to help need your help."
John scratched his head. "I'll help you. I'll set-up some meetings," he said. This was a pledge he had made before but had yet to pay off. "What you need most is publicity. You need to draw the people in on a large scale." Really? I hadn't thought of that. "But you need to give the papers a reason to print your story."
Two hours after John left, Alan Lendley - the Coffee County Emergency Management Director - came to the office to pay a call. The topic of discussion was local shelter operations for a Gulf State evacuation. I told Alan that we would do our best to get the people he needed to staff shelters, but that the Red Cross needed his public support. He gave me permission to give our story to the press and to provide his name as a contact for an interview. Before the day was out, we had an appointment to perform a shelter survey of the barracks at the National Guard base on East Carroll Street in Tullahoma.
That was two days ago. Yesterday, Alan, myself, and Kiel Hargrove (our Emergency Response Director from Murphreesboro) toured the barracks and performed a shelter survey. The Emergency Management Agency of Coffee County will be in charge in the event that the shelter is activated, and it seems all is ready to go. Except my end, the Red Cross end: supplying the people to staff the shelter.
When I got back to my office, after lunch, I called Brian Justice of the Tullahoma News and pitched him the story. He said it looks good and that he'd be following up with me, Kiel, and Alan, and that he'd like a photo. Hopefully, this story can be a rallying point, a helpful tool in recruiting.
If we don't get the volunteers we need, chances are that the town may not even care. But it will make all the difference to to those who need their help, who will have lost so much through a horrific act of God. To give assistance to those who need it most is a good deed - it is honorable. To help provide some sense of security to those who have lost their home is something that one can be very proud of.
I hope the story gets published and that it inspires the reaction that I intend from the public.